01 / PLANNING YOUR PROJECT
Start with the person and the audience
Use an approved biography, portrait and a clear explanation of who you help. Describe your role in projects rather than presenting a team’s work as solely yours.
02 / PLANNING YOUR PROJECT
Separate the offers
Distinguish consultancy, speaking, collaborations or products. Each offer needs scope and an appropriate next step.
03 / PLANNING YOUR PROJECT
Make the proof specific
Show approved work, talks, publications or credentials with enough context to assess them. Clearly label concepts and never invent endorsements.
04 / PLANNING YOUR PROJECT
Keep publishing manageable
Choose a content format you can maintain. Own the important URLs and keep contact, scheduling and newsletter tools understandable.